ASB Magazine

The adult industry girds its loins for 2006, with goals and plans for the upcoming year and beyond.

John Cornetta and Don Waitt – Adult Store Buyer magazine
As publishers of Adult Store Buyer Magazine our goals for 2006 are:
—To make ASB Magazine into a must-have tool for all adult store owners and buyers.
—To make ASB Magazine the ultimate how-to guide to running an adult store.
—To make sure ASB Magazine is in every adult store throughout the country by the end of 2006.  

Mike Barbella – Vertigo
Our first goal is to make as many people as I can get naked and fuck so I can film them. My second goal is to stop piracy.

Stan Gibell – HotMovies.com
Our goal is to increase our traffic and we expect by the end of 2006 we’ll surpass all of our competitors.

William Millard – Critical X
2005 was a great year for Critical X. In eight months we released 31 titles, two of which were nominated for awards. We are starting a new studio line and a new black line in 2006 called Black Label. It’s a very high end production that is sure to top the charts.

Jeremy Nickels – Red Dawn
We have two major goals here at Red Dawn for 2006. Our first goal is to offer 10 new Red Dawn products this year. Our second goal is to introduce the public to our new products through an increase in advertising and double our product sales from $2 million in 2005 to $4 million in 2006.

Todd Alexander – Create-A-Sign
We would like to exceed last year’s sales and build a lasting relationship with retailers in the adult industry. We also hope to network with manufacturers, distributors and industry professionals to offer a great marketing opportunity.

Ken Eckert – Paradise Marketing Services
Our goal is to connect more with the retailers. We’ve developed a suggestive display for our condoms in three sizes (small, medium and large) where the retailers can tell us exactly what size condom display they want. We can also customize it vertically or horizontally for the stores as well. We want to concentrate on getting the stores the products they want to make sure what we give them is selling.

Jason Martin – DGC PrePaid
The goal this year is to be in 10,000 convenience stores, every adult store in America and selling cards for multiple partners.

Paul Ward – Major Video Concepts
Acquisition of more and new studios, picking up new accounts to distribute to and we’ve got some video-on-demand product where we’re looking to aquire content for.

Marshall Weinstein – Specialty Store Services
We’re looking to develop more products for the adult retailer to help them do more business and make their business better. The adult business is very important to us and we look forward to growing it even further.

Toni Spizman – Kimono Condoms
The goal for Kimono condoms, larger than just me and bigger than just 2006, would be to change people’s attitudes about condoms from a necessary evil to a fun part of a enriching experience.  And in so doing so, reduce disease and maybe even save a few lives. So the concept I would like to communicate to my customers and potential customers is that safe sex can be fun sex.  The variety of condoms out there offers opportunities to explore new vistas.  Kimono condoms, with their emphasis on smooth, thin, quality latex and a variety of shapes and textures, are a great way to introduce this idea to your customers.  

Julie Anne Trost – It’s All About Pleasure, Ltd
The distributors that I deal with are all very good.  I would have to say that communication is probably the biggest frustration that I have.  A simple e-mail or phone call as opposed to nothing is so simple in today’s day and age I can not see any reason for not doing it. I place my orders with the people that communicate with me the most and keep me most informed. Also...getting in a sample of new products and seeing the actual product prior to purchasing it makes a huge difference. Nalpac is great with sending out samples and I can say that most of the time I end up purchasing what they send.

Howard Levine – Vivid Video
To continue the onslaught of huge titles starting with Where The Boys Aren’t 17 starring Jenna and all the Vivid girls. Then we have Lil’ John’s Vegas Party followed by the Emperor starring Rocco and Janine. Then we have superstar Stefani Morgan as the new Debbie in Debbie Does Dallas: The Film. Followed up with Janine loves Jenna and finally Tera Patrick’s anal debut.

Roy Karch – Roy Karch Productions
To always keep in mind that THE CUSTOMER IS ALWAYS RIGHT!

Futurecast, LLC
To make Wayne's Whoopie Cream the best selling clitoral stimulant in the industry. When you have the best product, it makes sense that you should be the top dog in sales. That is our goal.

Bob – Dane Productions
No one will bust his ass more than me to please my clients. I am a 60-year-old purveyor of adult material, and my customers know I will not hurt them. I am proud of this fact, and I feel they trust me because of this interaction.

Peg McIlnay-Moe – Elemental Pleasures
1. Enter the production phase with new products, always with the goal of the very best in quality and workmanship.  We have several new products, including a mini vibe, in the design stages.  
2. Offer custom orders.  This would allow someone to have input on the design of their own custom vibrator or dildo. 
3. Expand our presence in the US and overseas.

Dave Stevenson - The Big Picture DVD Superstore
My suggestion to the adult industry is one simple word: widescreen .
Although the adult industry led the way with VHS, and was the first to offer DVD’s with “multiple-angle” features, it looks like the expense of new technologies is relegating adult DVD studios to a place in the back of the bus. With cable and satellite HD options already firmly in place, and HD-DVD and Blu-Ray DVD’s about to hit the market, only a few adult studios are filming in hi-def and releasing wide screen discs. Considering that many of the 70’s classics were shot on 35mm film, I’ve yet to see any of them released in their original “theatrical” aspect ratios, i.e. wide screen. To studios like Lucky and Digital Playground who are already releasing higher quality and wide screen product I say “thank you” and want you to know I am supporting you with my dollars. To all the rest of the studios who are hedging because of the additional filming, mastering and duplicating costs associated with hi-def wide screen, I say you must make fewer but higher quality films that meet the requirements of an increasingly sophisticated consumer--- or risk being antiquated.

Jim Steward – JM Productions 
To stop spending money like a porn star.

Angel Welker – Jelique Products, Inc.
Great magazine, how refreshing.

Lorin A. Tarr – Lifestyle Products, LLC
Since our product requires product knowledge on the part of the salesperson at the distributor level and the sales person on the floor of the retail store, we are resolved to create and disseminate Quick Fact sheets that will tell the customer at all levels why we are product is different, better and worthy of being purchased.

Jodi Liebmann - Fantasy Baskets LLC
I am new to the industry.  I've been in business for 3 years and I have to say that I am very fortunate.  I purchase most of my products from East Coast News in NJ.  They are wonderful!!  My sales representative, Wayne Eige, is so knowledgeable about all the products and he has aided me in deciding which products I should sell.  Having a vendor who knows his products is such a plus.  Because of him, I am able to recommend products to my customers that will truly enhance their sex lives.  And as a result, they become repeat customers because I've then built a trust. I think it is imperative for vendors to take the time and inform, educate and help their customers.  Not only will their input help their customers feel confident in the products they're selling, but it will also mean repeat sales for themselves and their company.

Mark Miller – Dick and Debbie’s Bedroom
Dick and Debbie’s Bedroom is a new venture into the adult entertainment industry. With an emphasis on fun, function and innovation Dick & Debbie wants to promote sexual health in a manner that is consistent with the mainstreaming of interest in the industry. Our goals are to provide a fun and functional alternative for those seeking to enhance their sexual experiences. In so doing Dick and Debbie’s Bedroom will be become a fun, kitschy place to explore and get the latest innovations, and tell your friends about.

Frank Kortesky – IVD
Last year was a year of conversion and getting caught up. This year will be the year of continued growth from all angles.

Larry Garland – Eldorado
Eldorado is proud to continue offering "Only the Best" in service, product knowledge, vast product selection, and great value to our customers. Our customers come first with Eldorado. We take a team approach to ensure the best experience for our customers in all aspects of dealing with us. We are proud of our reputation for outstanding service and unrivaled delivery time whether it is for our home party customers, brick and mortar stores or our drop shipment/fulfillment customers. We pledge to continue to provide "Only the Best" in everything we do. Check us out at www.Eldorado.net   or call us at 800-525-0848.